I have worked on both sides of this industry — as an employee and now as an agency owner. There are things that happen inside agencies that clients never find out about. I am going to share some of them.
1. Who Is Actually Running Your Campaigns
The person who sold you the package is not the person running your campaigns. Your account is handed off to a junior executive managing 10–15 accounts simultaneously. Ask any agency: who manages my account day to day? How many accounts do they manage? Can I speak to them before signing?
2. Optimising for Lead Volume Not Quality
Most agencies optimise for total leads — easy to report, looks good on paper. Lead quality is harder to measure. So they use broad targeting, generate high volumes at low CPL. Leads look great. Sales team calls and finds most are unqualified. Agency blames the sales team. What good looks like: pre-qualified forms with 5–6 questions, refined targeting, slightly higher CPL, 3–4x better conversion rate.
3. Not Testing Enough Creatives
Facebook's algorithm needs data. Data comes from testing. Most agencies launch one or two creatives per campaign and leave them for months. At BuzzCrewz we launch minimum 3–4 creative variations per campaign. Within 7–14 days data shows what works. Losers paused. Winners scaled.
4. Percentage of Ad Spend Fees
Some agencies charge a percentage of ad spend as management fee. This creates misalignment — more you spend, more they earn. Zero incentive to spend efficiently. At BuzzCrewz we charge fixed fee. Ad spend goes directly from your account to Meta. We never touch it.
5. Vanity Metric Reporting
Reach and impressions sound impressive but mean nothing. Even clicks can be inflated with broad audiences. Ask your agency for: cost per lead, lead to appointment conversion rate, lead to sale conversion rate. If they show you reach and impressions instead — that tells you something.
What to Look For
- Show real campaign data and screenshots
- Explain what is NOT working
- Account manager is accessible
- Fixed fee not percentage of spend
- Pre-qualify leads through form
- Test multiple creatives from Day 1
We show prospective clients our actual campaign dashboards — real numbers. WhatsApp +91 86604 60822 for an honest review of your current campaigns.